News & Updates

EYD and Traq Announce Strategic Partnership to Enhance Privacy and Consent Management Solutions

Written by Louise Helliksen | Jun 7, 2024 9:12:46 AM

Trondheim, Norway – EYD, a leading privacy service provider, and Traq, a premier consent management service provider, are excited to announce a strategic partnership aimed at enhancing data privacy and consent management solutions for businesses and consumers worldwide. This collaboration brings together the strengths of both companies to offer a comprehensive suite of services that will help organizations navigate the complexities of data privacy regulations and ensure robust user consent mechanisms.

With the increasing importance of data privacy and the need for businesses to comply with stringent regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the partnership between EYD and Traq comes at a critical time. By integrating their services, the companies will provide a seamless solution that simplifies compliance and enhances user trust.

“We are thrilled to partner with Traq to provide an all-encompassing privacy solution that addresses the growing concerns around data protection and compliance. This partnership will enable us to deliver unparalleled value to our clients and help them build stronger relationships with their customers based on trust and transparency,”* said Louise Helliksen, CEO of EYD.

Key Benefits of the Partnership:

  1. Comprehensive Privacy Solutions: 
    The combined expertise of EYD and Traq will offer businesses a holistic approach to data privacy, encompassing everything from data protection assessments to automated consent management.
  2. Streamlined Compliance:
    Organizations will benefit from an integrated platform that simplifies adherence to global privacy regulations, reducing the risk of non-compliance and associated penalties.
  3. Enhanced User Experience:
    The partnership will enable businesses to implement transparent and user-friendly consent mechanisms, fostering trust and confidence among their customers.
  4. Innovative Technology:
  5. Leveraging cutting-edge technologies, EYD and Traq will deliver advanced privacy and consent management solutions that are both scalable and customizable to meet the unique needs of various industries.

"Combining our consent management expertise with EYD’s comprehensive privacy services will create a powerful synergy that benefits both businesses and consumers. We look forward to working together to set new standards in data privacy and consent management,”* said Per Olav Nyborg, CEO of Traq.

The joint solution have a strong focus on documentation and long-term preservation on international standards, and to build trust and ensure transparece with the end user. The companies has collaborated for a longer period of time and is already experiencing tracktion with major clients. 

Increased Media Focus on Consents enforce companies need to take action

Recent media scrutiny has highlighted the critical importance of obtaining clear and explicit user consent in data processing activities. High-profile cases of data misuse and breaches have underscored the need for businesses to prioritize consent management to protect user privacy and maintain public trust. With consumers becoming more aware of their privacy rights, companies must ensure that their consent practices are transparent, compliant, and user-friendly.

About EYD:

EYD is a leading provider of privacy services, offering a range of solutions designed to help businesses protect personal data and comply with global privacy regulations. With a focus on innovation and customer-centricity, EYD delivers tailored privacy solutions that empower organizations to manage data responsibly and build trust with their stakeholders. At its core is their Privacy Engine that allows seemless integrations, full customer transparency and enables companies to operationalize their privacy documentations.

About Traq:

Traq is a premier consent management service provider, specializing in helping organizations manage user consent and preferences in compliance with data protection laws. Traq’s solutions enable businesses to implement transparent consent practices, enhance user experiences, and maintain regulatory compliance with ease.

For more information about the partnership and the solutions offered, please visit EYD’s website: https://eyd.tech/no/ and Traq’s website: https://www.traq.tech/

 

Media Contact:

Louise Helliksen 

CEO 

EYD 

Email: louise.helliksen@eyd.tech

Phone: +47 91 79 39 35

Per Olav Nyborg

CEO 

Traq 

Email: nyborg@traq.tech 

Phone: +47 91 18 50 49